• Back to School

  • Back to School

  • Back to School

Campaign

Year

2024

Client

Coppel

This multi-media project isn’t just about pencils and school supplies—it’s about the excitement of fresh starts and the sense of possibility that comes with them.

Shot across Mexico City, this campaign for Coppel was my attempt at making a truly modern back-to-school commercial. I wanted to blend diverse locations, personalities, and styles to reflect the many faces of a 2024 student, using both digital and film formats to bring out a mix of motion and stills.