As Electrolit makes a major push into the U.S. market, the brand is staking its claim at one of the biggest cultural moments of the year—Coachella. Partnering with AEG Studios, we crafted a campaign that not only spotlights Electrolit’s presence at the festival but also reinforces its role as the ultimate hydration for both sport and play. Whether it’s fueling festivalgoers or athletes, Electrolit keeps movement alive.